ibex and its new Customer Lifecycle Experience (CLX) platform are poised to transform the traditional customer management marketplace
Washington, D.C. – Customer engagement company ibex has announced its new Customer Lifecycle Experience (CLX) suite, an integrated end-to-end people and technology platform dedicated to solving customer acquisition, engagement, expansion, and experience challenges faced by leading brands worldwide.
To launch the CLX suite, ibex has integrated two of its sister companies into the existing ibex business, now known as ibex Interactive. The two sister companies are Digital Globe Services (DGS), now known as ibex Digital, offering advanced digital and performance marketing solutions, and iSKY, now known as ibex CX, offering customer experience management (CEM) technology capabilities. As a result, ibex has extended its traditional outsourced contact center capabilities into a unified CLX offering, helping major brands acquire, engage, and retain customers all while using a single streamlined and integrated vendor.
“We have always been a disruptor in the BPO landscape,”said Bob Dechant, CEO of ibex Interactive. “We know how to provide our clients and their customers with global support, specialized expertise, and rapid agility – all at remarkable value. Now that we’re launching CLX, we can fully expand our area of disruption into the customer acquisition and customer experience market segments, providing a far greater value offering to the world’s leading brands.”
“With CLX, we are offering a unique value proposition to the industry,” stated Jason Tryfon, Chief Marketing Officer of ibex and President of ibex CX. “Typically, brands are forced to adopt multiple vendors for each phase in the customer lifecycle. Our technology and service capabilities have positioned us as the pioneer in one-stop-shopping for brands looking to streamline and optimize their complete customer journeys, from click, to purchase, to support, to survey, to growth.”
“This offering puts us in a unique position in the market,” said Jeff Cox, President of ibex Digital. “We can execute digital acquisition strategies that are now completely aligned with our support and experience data, allowing us to offer clients a very effective and insightful customer acquisition and engagement trajectory throughout the entire customer journey.”
The CLX suite enters the market as a unique and completely differentiated competitive offering, and consists of the following technology and services solutions that connect the end-to-end customer lifecycle: ibex Acquire, ibex Engage, ibex Expand, and ibex Experience.
ibex Acquire is a digital marketing solution currently generating more than $2B annually in lifetime value for its blue-chip telecom clientele, helping its brands build, launch, and manage customer acquisition campaigns across paid search, social, video, display, and organic search.
ibex Engage offers full-service global contact center technology and expertise, providing all-shore BPO solutions in 20+ languages across any channel to some of the best-known brands in the world.
ibex Expand is the partner solution to Engage, enabling accelerated customer growth through up-sell, cross-sell, win-back, and retention strategies, leveraging specialized sales agents and location-based technologies to promote deals and packages to customers all over the world.
ibex Experience allows brands to measure, monitor, and manage customer satisfaction across a multitude of channels, including email, text, web, chat, and social media.
The new ibex and its CLX platform helps brands drive revenue and subscribers, reduce operating costs, and create lifetime brand advocates. CLX unifies the customer lifecycle, bringing customer acquisition, engagement, expansion, and experience all under one roof, eliminating the need for costly multi-vendor arrangements, and allowing for scalable increases in new customers, new lines of business, and lifetime customer value.